Caesars Salutes Women in Law Enforcement in Miss America Parade

Last updated: September 7, 2018 at 5:05 pm. Posted by in Uncategorized. No Comments on Caesars Salutes Women in Law Enforcement in Miss America Parade.

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This Saturday, September 9th, crowds will gather on the Atlantic City boardwalk to watch the annual “Show Us Your Shoes” parade. The parade will consist of this year’s 51 Miss America Contestants, riding by in stylish sports cars, modeling designer gowns and showing off their custom-made footwear. Caesars Entertainment has created a float to ride in the parade since the parade’s inception in 1980 – but this year will be different. Riding next to the 51 glamorous pageant girls, Caesars will use their float to honor outstanding females in the local community of Atlantic City, Ventnor, and Longport. “We thought this theme was especially fitting this year, as part of not only the new direction for the pageant, but to support our message at Caesars Entertainment of female leadership and empowerment” says Noel Stevenson, Regional Director of Marketing Services. This theme comes with perfect timing, as Caesars Entertainment recently reported that 99% of women at the company’s corporate headquarters and 98% of women who work in non-union roles at the company’s domestic properties had no meaningful differences in average pay when compared to men in the same positions. In addition, the Miss America Organization has recently re-branded as “Miss America 2.0”, a modernized version that is focused even more on woman empowerment.

The Caesars special projects team has been working hard for months, as they do every year, in preparation for the parade. Lead designer of the float, Brian Cook, who previously designed floats for the Macy’s Parades in New York City, and the prestigious Hargrove Design Group out of the Washington, D.C. area, has worked hard to incorporate this year’s theme in all elements of his design. The patriotic theme features a bald eagle, and Brian even ensured that he based his design off a female bald eagle. Brian explained, “this year’s theme is present in all aspects of this design. If you look at it, it’s even like the mother eagle is looking over her babies, much like the strong woman that we are honoring on the float.”

               

As we look to put finishing touches on the float this year, Caesars  welcomes you to come out and enjoy the parade, see the Miss America contestants, and join Caesars in saluting women in Law Enforcement.

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