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Las Vegas’ Rusty Maples, Dusty Sunshine and more rock SXSW

Last updated: March 21, 2014 at 9:46 am. Posted by in Caesars Entertainment. 1 Comment on Las Vegas’ Rusty Maples, Dusty Sunshine and more rock SXSW.

Caesars Entertainment and Life is Beautiful brought a little bit of Las Vegas to Austin for South by Southwest 2014.

The Las Vegas Music Showcase at Austin Ale House, presented by Caesars Entertainment and curated by Life is Beautiful, featured six top local acts: The All-Togethers, Dusty Sunshine, Rusty Maples, American Cream, Sabriel, and Ekoh. An eclectic mix of music, styles ranged from the alt-country/bluegrass group The All-Togethers – the band calls it “Hillbilly Jazz” – to the closing high-energy hip hop act, Ekoh and Chemist.

Rusty Maples live at SXSW 2014

Rusty Maples performs passionate Americana-inspired pop for devoted fans.

Along with a welcoming SXSW audience, a group of diehard Las Vegas fans took the long trip to support their favorite Vegas acts. Seeing the level of dedication in Las Vegas locals is impressive and truly moving, considering their fans could easily see these bands live without taking a 2 and 1/2 hour flight or a 1,300 mile drive.

We caught up with some of the bands to get their thoughts on the experience. They were extremely humble, expressing sincere, tremendous gratitude to Caesars Entertainment for the opportunity to represent Las Vegas at SXSW. Life is Beautiful, The LINQ and Downtown Project are changing the Las Vegas live music scene with greater opportunities for local bands to showcase their talents and more venues to accommodate a broader variety of touring acts.

“The fact that they put it in the center of The Strip says that Vegas is ready to grow,” Ken from The All-Togethers told us regarding Brooklyn Bowl and The LINQ.

Dusty Sunshine live at SXSW 2014

If you can think of a musical instrument, one of the talented members of Dusty Sunshine probably plays it.

Dusty Sunshine believes Vegas will become “a relative of Austin as far as when people think about music in the United States” and are grateful that “Caesars and other companies are providing that support and putting Vegas on the map…Vegas is changing, and we’re just happy to be a part of it.”

Rusty Maples has “high hopes” for Brooklyn Bowl and the variety of talent they’ll bring in: “The demand for that kind of entertainment that started downtown has made its way to the mainstream Strip area. Everything is changing.”

American Cream SXSW 2014

American Cream blends classic rock and roll and modern indie music.

Indie-meets-classic-rock band American Cream were enthusiastic about the opportunity to join forces with Caesars Entertainment and Life is Beautiful, with no doubt they’d be “playing with a great group of artists…You just know it’s going to be a good time – something to look forward to, something to get excited about.”

And yes, we are excited, too.

Sabriel live at SXSW 2014

Neo-soul singer Sabriel performs with Las Vegas’ hip-hop/funk/soul group, RNR.

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About The Author

Zach Fountain is a digital content editor at Caesars Entertainment, specializing in copyediting, copywriting and SEO, as well as providing support for key development projects. In his spare time, Zach likes to compose music, paddle board and go on adventures with his wife Carrie and their two dogs, Kyla and Dakota.

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One Response

  1. Artie Fountain

    Now I have another reason to regret missing the SXSW events! Next year I’ll try and join you Zach!