Las Vegas Blog

Everything Las Vegas

How Caesars Palace Became The Most Iconic Resort On The Vegas Strip

Last updated: October 4, 2016 at 11:23 am. Posted by in Caesars Palace, Caesars Palace 50th Anniversary, Celebrities. 7 Comments on How Caesars Palace Became The Most Iconic Resort On The Vegas Strip.


Grand Opening of Caesars Palace

Gorgeous Caesars girls enticed guests ahead of the Caesars Palace opening. Photo credit: Las Vegas News Bureau

I guess what they say is true: all that glitters is gold. Caesars Palace has reinvented itself yet again with a slew of sexy new offerings and renovated hotel rooms ripe for booking. Holding at its unbeatable center-Strip location, Caesars Palace has continued to innovate, constantly evolving with cool new experiences, world-class performers and celebrity chef restaurants. As the famed Las Vegas hotel staple enters its golden anniversary year, here’s a look back at what’s made the sprawling resort immortally cool.

 Jay Sarno Opening Night of Caesars Palace

Caesars Palace founder Jay Sarno made an over-the-top entrance in a chariot made of flowers on opening night in August 1966. Photo credit: Las Vegas News Bureau

When you hear the reason Caesars Palace was created, it’s no wonder this hot spot has stood the test of time. Founder Jay Sarno wanted to create a beautiful, Roman Empire-themed oasis in the desert where every guest could feel like royalty. His “palace” was built to welcome anyone and everyone who wanted to be treated like Caesar. This is why Sarno named it Caesars Palace and not “Caesar’s Palace.”

Doors opened on Aug. 5, 1966 with an expectedly opulent bacchanalia that included a feast of filet mignon, caviar and champagne, and a performance by pop singer Andy Williams. The over-the-top image of Caesars Palace appealed to the masses and pretty soon it was packed with guests dining at the Bacchanal Room and being fed frozen grapes by Cleopatra costume-clad pool cocktail waitresses. Buzz quickly spread about the resort, which takes up the pulsating corner of Flamingo Road and Las Vegas Boulevard.

Even though it’s celebrating its 50th anniversary this year, Caesars Palace hasn’t lost its sparkle. Just ask Cher, who headlined there in the ’80s and returned for a splashy three-year farewell residency in 2008.

Cher with Leroy Neiman at Caesars Palace

In 1981, Cher posed with artist Leroy Neiman at Caesars Palace. Photo credit: Las Vegas News Bureau

Look at the fun innovations that keep Caesars Palace as fresh and modern as it is iconic, such as the Elton John-helmed FIZZ Las Vegas champagne lounge, celebrity chef concept restaurants like Bobby Flay’s Mesa Grill and Michelin starred Restaurant Guy Savoy, Julius Tower’s glam remodel or the self check-in kiosks that make getting into your room a breeze.

Liberace at Caesars Palace

Who else added to Caesars Palace’s glamorous image and top billing performers? Liberace, of course. Photo credit: Las Vegas News Bureau

Liberace may not be bringing down the house anymore—but Celine Dion sure is (to the tune of sold out shows and $1 billion in revenue.) The famous Bacchanal Room restaurant may have hosted the glitterati, but plenty of stars hit Nobu and MR CHOW these days. (Its modern day incarnation, Bacchanal Buffet, is considered the best buffet in Las Vegas.)

The resort will always be remembered as quintessential Vegas, from its grand 1966 entrance to its hallowed halls where the stars have aligned year after year. Frank Sinatra used to make the crowd swoon at the Circus Maximus showroom, but now Brit hit headliner Matt Goss rocks the Gossy Room stage every week with equal amounts of swagger. Caesars Palace hosted the CinemaCon (formerly ShoWest) film convention annually for years, drawing actors such as Charlize Theron, Jude Law, Blake Lively, Adam Sandler, Reese Witherspoon and countless others. The hotel opened Chef Brian Malarkey’s red hot Searsucker restaurant, hosted Justin Bieber’s 21st birthday at OMNIA Nightclub, and threw a tennis tournament fundraiser on the plaza starring Andre Agassi—all within a few months.

“Since opening in 1966, Caesars Palace has set the standard for the Las Vegas experience,” says Mark Frissora, Caesars Entertainment CEO. “Caesars Palace became an iconic brand by continually transforming its hospitality, entertainment and gaming products. Our focus on innovation continues as we look ahead to the next fifty years of industry leadership.”

Want to help Caesars Palace celebrate its 50 glamorous years on the Las Vegas Strip? Book a stay at one of the resort’s five towers flush with luxurious rooms and jaw-dropping suites, including the Julius Tower, which just underwent a sparkling renovation to the tune of $75 million. You’ll quickly understand why Caesars Palace remains eternally cool.

[ratebanner prop=”clv” room=”JLUX”]

Tags: ,

About The Author

A 15-year Las Vegas resident, Emma Trotter has worked in the media industry since 2006, with a focus on entertainment journalism and celebrity news. Holding a Bachelor of Arts degree in Journalism & Media Studies from University of Nevada, Las Vegas, she has worked as a copywriter, editor, writer, reporter, blogger and produced several photo shoots for local lifestyle magazines. A true advocate of the city's diverse offerings and glitzy lifestyle, Emma has promoted Las Vegas extensively, whether writing about its top hidden gems, to exploring its rich, fascinating history or covering Las Vegas’s social scene and real estate, fashion, beauty, nightlife, dining and profiling the top influential executives.

View Posts

7 Responses

  1. Ted Winiarz

    Congratulations on 50 years of great entertainment and luxurious accommodation. Have enjoyed staying at most of your hotel suits and enjoyed playing at your casinos. I mostly stay at the Caesars Casino of Windsor in Canada.

  2. George leal

    Caesars Palace is not only a Vegas institution but a world one because of so much history & elegance. Best wishes for many decades to come

  3. anne masters

    The best of the best. Class accommodations both in Vegas and Atlantic city. A few problems but still my favorite.

  4. Ms. B.J. Dozor

    Congratulations on Caesars’ Palace 50th Anniversary. It is and has been my favorite hotel in all of Vegas. It only gets better with each year. May your beautiful hotel have 50 more years and then some!

  5. Artie Lachelle

    Sarno didn’t want to call it “Caesar’s” because he wanted every guest to feel like an emperor. So the correct name should have been Caesars’ Palace.

    As it is, the gramatically nonsense name with no apostrophe whatsoever kind of adds to the charm. Congratulations to Caesars on 50 great years!

  6. True story! We’ve grown attached to the charming grammatically nonsensical name. Thanks for commenting!

  7. Art Jennings

    Always a wonderful place ,we stay there ever time,Great people lots of fun and they know how to care of you,and not to forget a great rewards program Thanks Caesars