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Gold Display Highlights “Endgame” Author James Frey’s Appearance At Caesars Palace October 17

Last updated: August 24, 2016 at 11:18 am. Posted by in Caesars Entertainment, Caesars Palace, Promotions. Comments Off on Gold Display Highlights “Endgame” Author James Frey’s Appearance At Caesars Palace October 17.


International best-selling author James Frey’s upcoming Caesars Palace event is looking to be as enthralling and dramatic as his newest book trilogy, “Endgame.” The newly released first book, “Endgame: The Calling” is an adventure-packed apocalyptic series with a non-fictional twist. More than a page-turner, it’s also an interactive puzzle comprised of clues that will lead to the location of a hidden key. The first reader to solve the book’s complex puzzle and find the key will unlock a prized case of gold coins in Las Vegas, worth $500,000.

Frey is hosting a glitzy public event on Friday, Oct. 17 at 2:30 p.m. on the casino floor near Payard Patisserie & Bistro. Frey will dramatically unveil the gold display for the first time and say a few words about his highly-anticipated project. He’s also doing a book signing and meet and greet the following day, Saturday, Oct. 18 from 11 a.m-1 p.m. in the same area. The gold will be on display in a secured case at Caesars until the puzzle is solved.

“The mega puzzle included in the first book deploys technology and social media in a way that brings people beyond their borders,” says Frey. “A book can be more than what’s on the page. It can take you out into the real world; it can take you out into the digital world. The stakes are not only high for the characters in “Endgame,” they are high for the readers who try to solve the puzzle too.”

Can’t make it to Vegas? Anyone can catch the Sin City action on the livestream of the gold display.

endgame book


Check out photos and video from the book signing!

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About The Author

A 15-year Las Vegas resident, Emma Trotter has worked in the media industry since 2006, with a focus on entertainment journalism and celebrity news. Holding a Bachelor of Arts degree in Journalism & Media Studies from University of Nevada, Las Vegas, she has worked as a copywriter, editor, writer, reporter, blogger and produced several photo shoots for local lifestyle magazines. A true advocate of the city's diverse offerings and glitzy lifestyle, Emma has promoted Las Vegas extensively, whether writing about its top hidden gems, to exploring its rich, fascinating history or covering Las Vegas’s social scene and real estate, fashion, beauty, nightlife, dining and profiling the top influential executives.

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