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Caesars Entertainment resorts stay ahead of the pack with digital innovations

Last updated: August 11, 2016 at 3:22 pm. Posted by in Las Vegas Hotels. Comments Off on Caesars Entertainment resorts stay ahead of the pack with digital innovations.

When you’re the most geographically diversified casino entertainment company in the world, you have to stay on your “A” game. That’s why Caesars Entertainment, which has more than 40 resorts and casinos all around the globe, is constantly innovating by staying ahead of the future trends in the hospitality industry—whether through partnerships with the likes of Hakkasan Group, multi-million dollar renewals of hotel rooms (or, in the case of Caesars Palace, an entire tower!), or technological advances like keyless room entry, mobile apps and digital self-check-in.

Play by Total rewards®

Want to get access to all of Caesars Entertainment’s 40-plus hotels, resorts and casinos right from the palm of your hand? Just download the free play by Total Rewards® app onto your Android or iOS device. This handy (see what we did there?) all-in-one mobile toolkit lets users explore hotels, book rooms, reserve tables at restaurants, buy show tickets, and check in or out of a hotel room.

For members of Caesars Entertainment’s Total Rewards® loyalty program, play by Total Rewards gets even better. When logged in to Total Rewards using the app, members can receive location-based offers and virtual coupons, access reservation tools like remote check-in, and get up-to-date information about their Reward Credits® balance and tier status. Total Rewards membership is free and it’s easy to join, so there’s no reason not to sign up, even if you haven’t ever stepped foot into a Caesars property.

play by Total Rewards uses the location of your device to serve up the content most relevant to you, so if you’re in Atlantic City, the app will display resorts, restaurants and things to do at only Atlantic City properties. Total Reward members will also receive offers based on their location. And when in Las Vegas, play by Total Rewards offers enhanced wayfinding features, including indoor maps of resorts and amenity listings.

Of course, play by Total Rewards also includes built-in social media sharing, as well as access to a live agent or host anytime of the day. And at certain resorts, including Caesars Palace and Nobu Hotel, guests can use the app to place service requests for in-room dining, housekeeping or valet.

Self Check-In

self check-in kiosks at the LINQ are part of the future trends in hospitality industry

What’s the one thing we can all agree is the worst part of traveling? OK, the worst thing besides having to take off your shoes at the airport security checkpoint? Waiting in line! As lovely as the lobbies at Las Vegas hotels can be, nobody wants to spend time in a long queue just to get the keys to their room. Caesars Entertainment has created a variety of ways guests can skip the line and get to their accommodations much quicker.

Got a smartphone? Of course you do. Then you have a check-in device in the palm of your hand. Guests who book direct at Caesars Entertainment resorts can check themselves into their rooms via email, web browser or even by text message. The play by Total Rewards mobile app makes the experience even easier, especially for logged-in Total Rewards members. You simply pull up your reservation from the “reservations” menu, and a “self check-in” option should appear right there on the screen! Keys from self check-ins are then available for pick-up at a designated location at the hotel’s front desk.

The latest line-passer comes in the form of interactive self check-in kiosks. Think of them as ATMs for room keys. Launched recently at The LINQ Hotel & Casino and Flamingo Las Vegas (and coming soon to Caesars Palace), these touch-screen stations allow guests who booked their room directly to quickly and easily check themselves in using a reservation number or credit card. They even include an ID scanner to verify the identity of the guest so no one gets the wrong room. And at the end of the process, the room keys pop out of a dispenser in the kiosk, letting guests get their Vegas getaway started faster.

eKey at The Cromwell

The Cromwell hotel corridor

Upscale boutique hotel The Cromwell Las Vegas is taking convenience for its guests one step further, eliminating the need for hotel keys altogether. What’s the one very personal item we all keep at our sides (or, more likely, our hands) at all times? A smartphone. So it only makes sense to put access to your hotel room on the one device you’re (presumably) guaranteed to have on you at all times, and (if you’re lucky) never lose.

With eKey, The Cromwell’s guests can access both their rooms and the hotel elevators right from their iPhone or other iOS device. Guests who opt-in will receive a link to download the Cromwell eKey app from the Apple Store, along with a special access code tied to their iOS device and reservation. That’s right: The eKey system is totally secure, with access to eKeys requiring the user’s unique security PIN.

“Digital self check-in technology like eKey allows the guest’s experience to begin earlier, often before the guest even steps foot into the hotel,” says Danielle Gaccione, director of digital product management at Caesars Entertainment. “This enables guests to choose when, where and how they check in or out of our hotels, creating a level of personalization seldom found among the world’s largest hotels.”

What future trends are next up the digital sleeve of Caesars Entertainment? More self-service kiosks? Integration of eKey into the play by Total Rewards app? Something the hospitality industry hasn’t even though of yet? We can’t wait to find out.

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About The Author

Pj Perez is a longtime Las Vegas resident and UNLV graduate who has been writing about his adopted hometown for a variety of travel guides, websites and magazines since the 1990s, which isn't possible, because he's not that old. When not jockeying behind a keyboard, he can be found with a bass guitar in one hand and a gin cocktail in the other.

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