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Expanding the Empire: Two Legends Join Together for One Dynamic Enterprise

By Allison Duck

Caesars PalaceWhen two giants of the casino industry come together to produce a company even greater than the sum of its storied parts, the guests are the real winners. Caesars Entertainment and Eldorado Resorts joined forces in July 2020 to become the largest and most diversified gaming company across the U.S., with 55 of the most desirable destinations spanning the globe. Trailblazing pioneers led the Caesars Entertainment empire to expand into the largest casino-entertainment company in the U.S., and its ever-growing list of amenities is astounding.

This union of industry leaders amplifies the companies’ respective legacies. Gaming pioneer Bill Harrah’s innovative vision, which led him to open his first Reno bingo parlor in 1937, blends together with the attentive, family-style service Donald Carano modeled for his employees when he opened Eldorado Resort Casino in 1973.

The new Caesars Entertainment brings the best of each company’s legacy to the table—or to the slots, if that’s your pleasure. While the Caesars brand has always been synonymous with service-driven excellence and opulent, one-of-a-kind experiences, this merger of missions brings the deeplyrooted family values of Eldorado to the forefront. This union offers guests unparalleled, personalized attention. Caesars Entertainment’s dedication to fun and entertainment remains paramount. Tom Reeg, CEO of Caesars Entertainment, Inc., calls it “a transformative merger that makes us the premier leader in gaming and hospitality.”

Entertainment Revolution

Eldorado fans, if this is your first time visiting a Caesars Entertainment resort, you are in for an adventure. These first-class destinations earned their reputation as cherished escapes, with only the best amenities, the finest in worldclass dining, the most renowned accommodations and groundbreaking entertainment.

Caesars Palace Las Vegas, the first property in the future legendary brand, opened its doors in 1966 and in succeeding years only the biggest names, like Frank Sinatra and Sammy Davis Jr., performed on its stages. As it grew into the mega-resort it is today, it added new properties like Planet Hollywood Resort & Casino, Nobu Hotel Caesars Palace and The LINQ Hotel + Experience. Its new entertainment venues like The Colosseum (2003) attracted superstar headliners such as Elton John, Cher and Celine Dion—helping Caesars forever change the entertainment landscape of Las Vegas.

Whether you’re planning to see Usher in his summer 2021 residency at The Colosseum, craving comedy from Jimmy Kimmel’s Comedy Club or teeing it up at Northern Nevada’s first Topgolf Swing Suite at Silver Legacy Resort Casino, options for entertainment and recreation abound. There’s no shortage of excitement at the properties synonymous with top-quality experiences, which now include brands like Eldorado®, Silver Legacy®, Circus Circus® Reno and Isle®, in addition to Caesars Palace®, Harrah’s® and Horseshoe®.

Paradise for the Palate

Caesars Entertainment helped shape Las Vegas into a foodie’s paradise and the exquisite dining options pour over into its properties worldwide. Celebrity chefs including Giada De Laurentiis and Gordon Ramsay headline the Empire’s roster with their culinary prowess, along with memory makers like the Forbes Five Star-winning Restaurant Guy Savoy.

Meanwhile, part of Eldorado’s massive appeal is in the family-forward approach that started in the kitchens of its restaurants. There, the Carano family brought their secrets of authentic Northern Italian cuisine to the forefront with handmade pastas and other old-world favorites, crafted with care at restaurants such as the Food Network-hailed home of the country’s best pasta, La Strada, at Reno’s Eldorado Resort Casino.

This fusion of food-forward brands means your palate will be dazzled like never before.

All Wishes Fulfilled

These one-of-a-kind destinations offer value through unique offerings at every turn. From shopping and dining your way through The Forum Shops at Caesars Palace Las Vegas to relaxing poolside at Isle® in Pompano Beach, Florida, the diversified amenities throughout fulfill guests’ unique wish lists. What’s on yours?

CAESARS REWARDS: More Rewarding Than Ever

The new Caesars Rewards® now offers even more benefits and, with more than 50 properties, additional places to earn and redeem them. Members of each company’s legacy rewards programs were seamlessly integrated and can use their loyalty currency anywhere in the enterprise.

The expanded program gives members VIP deals and experiences around the world, including with our extensive partner network. Caesars Rewards Dining is recognized at 11,000 restaurants, and members can access tickets to concerts, shows and sporting events through Caesars Rewards Live Events.

Sign up today online or at your favorite Caesars Entertainment destination. Your Empire awaits.


Four gaming pioneers helped shape Caesars Entertainment into the hospitality powerhouse it is today. To learn more about these trailblazers, view Our Brand Story at

Bill Harrah: Harrah’s
The corporate legacy of Caesars Entertainment launched in 1937 when visionary Bill Harrah opened the doors of Harrah’s Bingo Club. This single Reno property blossomed into the worldwide network of desirable destinations you enjoy today.

Jack Binion: Horseshoe Casino
In 1963, Jack Binion became president of the Horseshoe Casino in downtown Las Vegas. A lucky seven years later, he played one of his greatest hands: hosting the first World Series of Poker.

Jay Sarno: Caesars Palace
Meanwhile, on the Strip in Las Vegas, Jay Sarno led the building and development of Caesars Palace—where every guest is treated like a Caesar. His desire to craft an experience dripping in opulence still drives the mission of the company today.

Donald Carano: Eldorado Resort Casino
Back in Reno, lawyer and businessman Donald Carano opened Eldorado Resort Casino in 1973. He tacked on winemaker and philanthropist to his titles as he continued to infuse an old-fashioned work ethic while managing the Eldorado portfolio of properties.

The collective efforts of these legends and their teams paved the way for the resorts that from the reasons you’re already thinking about your next visit.


The merger of these two casino superpowers brings guests even more opportunities to be entertained and make memories. The Empire in the U.S. has grown to include notable brands like Isle® and Lady Luck®, in addition to your iconic favorites including Caesars®, Harrah’s®, Horseshoe® and Eldorado®.

The company’s epic portfolio of properties includes the eight famed casino hotel properties on the
Las Vegas Strip. Caesars now owns or operates casinos in 16 states across the U.S., including Nevada, Colorado, Missouri, Iowa, Florida, Mississippi, Louisiana, Ohio, Illinois, Indiana, New Jersey, Pennsylvania, Arizona, North Carolina, California and Maryland.

With more than 50 properties, you’re never far from the fun.

It’s even Funner at Harrah’s Resort Southern California, actually located in the aptly named city of Funner. There’s an abundance of excitement at these one-of-a-kind destinations, which are powered by service-driven excellence.

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