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Wager Talk: With ESPN Partnership and William Hill Deal, All Bets Are On

Caesars Entertainment and ESPN have been going all-in on sports betting for years, but they just upped the ante.

The LINQ Hotel + Experience: Doug Kezirian on the set of the Dailey Wager during the Las Vegas studio opening ceremony. (Photo by Scott Clarke / ESPN Images)

There’s a whole lot more action now that the two companies have entered into a multi-year agreement linking ESPN’s digital platforms to Caesars Entertainment sports books. The deal comes on the heels of an expanded content collaboration with ESPN and the launch of ESPN’s Las Vegas studio at The LINQ Hotel + Experience.

The new studio builds on ESPN betting-related content produced with Caesars Entertainment that dates back more than a decade. Its inaugural broadcast was Daily Wager, ESPN’s first daily nationally telecast show from Las Vegas, hosted by sports betting analyst Doug Kezirian.

Further sweetening the pot: a separate deal-making William Hill Sports Book the exclusive sports betting operator for Caesars Entertainment, which has entered an agreement to fully acquire William Hill in the second half of 2021. William Hill’s odds and markets now connect directly to their sports betting apps in legalized states, with links appearing on ESPN’s digital, web, and mobile platforms. Caesars Sportsbook by William Hill will also become a sponsor of ESPN’s Fantasy products, deepening an existing relationship as ESPN’s exclusive odds provider.

That gives tens of millions of fans “a direct link to our sports betting apps and odds,” said Ulrik Bengtsson, group chief executive officer of William Hill.

Mike Morrison, ESPN’s vice president of business development, said, “In our ongoing mission to serve sports fans, we are committing to a bigger presence both in Las Vegas and with our content across platforms to authentically serve a fast-growing, highly engaged audience. We are incredibly fortunate to work alongside a great partner like Caesars Entertainment to achieve this and look forward to collaborating on more opportunities in the future.”

“This is an exciting day for Caesars Entertainment,” said CEO Tom Reeg, “as we not only get to celebrate the physical ESPN Studio space here at The LINQ Hotel + Experience, but also are able to showcase Las Vegas as it’s transformed into a true sports city with the addition of the Las Vegas Raiders and Vegas Golden Knights.”


The set of SportsCenter at the ESPN Las Vegas Studio. (Photo by Al Powers / ESPN Images)

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